See below an invitation from Bill Dubovsky, a marketing professor at the College of Staten Island, to not-for-profits to apply to receive free marketing help from an upper-level marketing class.  Please contact Bill directly at the email at the bottom of this message if you'd like to submit a project for consideration.

Attention Non-Profit and Membership Organizations.

Benefits to your organization.

·      You will better understand the profile your current members, donors, supporters, and contributors, their demographics (what they look like as a group) and their lifestyle (how to reach them and others like them) in order for you to better serve their needs. What do they spend, how often, what events do they like the best and what would they appreciate most? Are you marketing to the wrong market? Would a small change in your marketing strategy make a big change in your results?

·      Who are your competitors? How is your organization regarded? What marketing areas could you make more effective?

·      Together, our students and your organization, will craft a questionnaire that will be filled out both manually and electronically to your members as well as non-members. After the surveys are completed, our students will then use state-of-the-art statistical software applications (SPSS) to generate statistical tables and charts that can indicate future action items. The end of the course will provide you and your organization with a video presentation, a comprehensive report of their work: methodology, secondary research, primary research, tables, charts and graphs, conclusions and recommendations. This is a very data-driven project.

·      By working together, our students will get a better understanding of your organization’s mission and work.